The goal was to create an immersive space to present the first Trussardi collection by the new creative directors Serhat Işik and Benjamin A. Huseby. As Trussardi alla Scala (TAS) was already under construction, with excavation works and probes taking place throughout the building, the concept was to showcase the process and make the rebuilding of the house the theme for the show.
The concept focused on creating a temporary backdrop with minimal means, and elements that could be reused in the building as part of the new showroom. Furthermore, it aimed to preview the future design concept, centering around the mirrored wall that would eventually zone the ground floor.
Thus, only one element was introduced: a lightweight mirror element, made of foil spanned on wooden frames. The material and construction were previously tested in a project (0214 90*360) as part of the stage for a techno festival. The montage of the mirror elements to the sound system would allow the vibrations of the music to become visible in the foil, creating a vibrating effect. The bass of the music caused the thin mirror foil to vibrate and oscillate, so that the mirror background transformed into a moving element.
The scenography connected the interior with the exterior. People passing by the building could look inside and see the catwalk, as well as models walking on the sidewalk, as an homage to Nicholas Trussardi's famous fashion shows in the 1980s, which always took place in public spaces to make the event less exclusive.
Fashion Show
© Trussardi
© Trussardi
© Trussardi
© Trussardi
© Trussardi